In the presence of Dr. Hala El-Said... Ergo Media Ventures - one of Ayadi's companies - invests in Film Clinic for Cinema Production

Minister of Planning & Economic Development and Chairperson of the National Investment Bank of Dr. Hala El Said, witnessed the signing of the final contracts and agreements for the investment of Ergo Company, owned by Ayadi, in Film Clinic.
The signing event witnessed the presence of Mr. Ashraf Negm, Managing Director of the National Investment Bank, Mr. Osama Saleh, Chairman of the Board of Directors of "Ayadi Investment and Development" and Mr. Mohamed Metwally, CEO and Managing Director of "NI Capital", the investment arm of the National Investment Bank.
The contract was signed by Mr. Osama Saleh, Chairman of the Board of Directors of "Ayadi Investment and Development" and the producer and scriptwriter/ Mohamed Hefzy, founder of "Film Clinic" group of companies, as well as director Amr Salama, co-founder of one of the group's companies.This partnership reflects the keenness of the state and its subsidiaries to cooperate with private sector companies to maximize their presence and competitiveness in the local and regional market in all fields, including the artistic and cultural sector, due to its importance in enhancing the Egyptian role in the region.


This investment also aims to support Film Clinic in its endeavor to expand its activities in artistic development, production and distribution, and to create a strong institutional entity that can cooperate with international entities to produce and export Egyptian content to the region and the world.In this context, Dr. Hala El-Said stated that the establishment of "Ergo" and this deal reflect the state's commitment to supporting visionaries in the media industry to benefit from Egypt's distinguished history in the media industry and artistic production and to transform ideas into influential investment opportunities that contribute to reshaping the media and artistic landscape. She added: "Through this deal, we seek to enhance the contribution of the artistic production industry to economic growth, increase Egyptian exports of content, and enhance investment in the Egyptian state's soft powers, which carry many investment opportunities and possess all the ingredients for success."Osama Saleh also stated: "Ayadi's investment in Ergo reflects Ayadi's desire to invest in various fields, whether traditional or other sectors that have rarely seen investments by financial and investment institutions, which encourages investment in this vital and promising sector in the future".Saleh also stressed that investing in and developing the emerging digital distribution channels works to deliver content to the Arab region and enhances Egypt's media status and restores its leading position.Saleh added that the investment in Ergo is a continuation of the role that Ayadi plays in investing in all vital sectors and leads to the promotion, support, and enrichment of culture in Arab and Western countries and encourages the private sector to invest in all fields.For his part, Mohamed Metwally, CEO and Managing Director of NI Capital, which in turn manages the investments of Ayadi and Ergo, added: “We hope that Ergo’s investment in Film Clinic will help it seize the opportunity of radical transformation,”
He added that what is happening now is the distribution of film content from traditional cinemas to international, regional, and local platforms that carry the content of Egyptian film production.On the other hand, Jamal Jamil, investment manager at Ergo, said that this deal is the first for the company among many investment opportunities that are now being studied in various sectors of the media industry. He added, "We have worked very hard in the past two years to identify and evaluate many investment opportunities in the media industry Unfamiliar to the direct investment sector in the region.


For his part, Mohamed Hefzy expressed his aspiration for this partnership, saying, “Although Film Clinic has gone through several stages of growth and achieved many successes since its establishment in 2005, this deal marks the start of a new phase for the company, which we all believe in is important and has a profound impact not only on the company’s development. Rather, the media industry and artistic production in Egypt and the Arab world as a whole.It is worth noting that "Ergo Media Ventures" is an integrated investment company, established in 2018 by "Ayadi Investment and Development" and managed by "NI Capital". Ergo looks forward to developing the media landscape in Egypt and the Arab region, and also aims to restore the Egyptian media to its position as a sustainable economic, social and cultural locomotive.Ergo seeks to achieve this by investing in the creation, development, and distribution of media content, whether digital or traditional. Since its establishment, the company has supported many promising Egyptian and Arab artworks through various film festivals such as Cairo and El Gouna. This support contributed to the completion of these works, some of which later won many prizes in many prestigious international festivals.Film Clinic consists of a group of companies established in 2005 by Mohamed Hefzy, who is considered one of the most important current cadres in the field of developing, producing, and distributing films and series in Egypt and abroad.Film Clinic is one of the leading companies in the region, whose work has won many international awards and has cooperated with most Arab and international platforms such as Viu, Shahid VIP, and Amazon.PwC acted as the financial advisor, Razqana & Partners, and Al Jallaf Law Firm acted as legal advisors to Ergo, while Jurisera acted as legal advisor to the movie Clinique.Ayadi, one of the investment arms of the National Investment Bank, is working to implement Egypt's Vision 2030 and the sustainable development goals of the United Nations by empowering small and medium-sized companies in all fields and encouraging them to integrate into the formal economy to achieve economic returns, create job opportunities and sustainable development rates.Ayadi owns an investment portfolio of EGP 860 million invested in the development sector, the non-banking financial services sector, and the media sector. The number of invested companies has reached 8 companies in 5 different sectors (development, financial services, media, healthcare, and education).
The total capital of these companies amounted to EGP 1,886 million, and the total number of direct and indirect jobs provided by Ayadi companies reached 604,000.